We believe that great designs involve alot more than just making a site look appealing,
the site needs to be easy for the user to navigate
around, it needs to be engaging and
give the user a reason to return. It also needs to work well, under the surface - the
core of the website
needs to be well-structred, cross-browser compatible and complient to w3c
standards.
It seems that the phrase 'SEO' is everywhere now-a-days, and many people mis-understand what
SEO is all about - they place repetative
keywords all over a page, not realising that Search
Engines can see through this. Optimising a website starts at day one, when the first css
layout
is put together - here at DSi Design we ensure that every site we develop is w3c standard. Basically,
the w3c is a consortium set-up to
set the standards for website coding, then browsers are designed
to be compatible with these standards. Thereby - if you ensure every word
on a site is compliant
with the w3c standards, it should ensure that sites look the same on any browser.
This may sound like nonsense, but let the facts tell the truth. We recently designed a website for
Durell Software Ltd and applied our principal
of SEO. Given that the company wanted top-results
for 'IFA Software' and 'General Insurance Software'. We managed to ensure that their site
was always
returned in a Top 10 position, creating increased traffic to their site. Don't believe us? Try it for
yourself, go ahead - type
"IFA Software" into Google, or "General Insurance Software". See?
